I built and still own a successful service business in the Bay Area (Palo Alto Therapy)— not just in theory, but in the real world, with real pressure, anxiety, insecurity, and real results. I’ve also spent over 15 years coaching other business owners, combining practical strategy, emotional insight, and deep experience to help them be more successful and live better.
Why I’m Built for This
I’ve walked the walk. I’ve built, run, and led a successful service business from the ground up — with my own money, family, and reputation on the line. I’ve made the hard calls, navigated complex growth, managed real risk, hired and fired, delegated, protected culture, and lived through every stage — from startup chaos to sustainability.
But I haven’t just done it — I’ve studied it deeply and coached others through it. I’ve worked with real-life, small business owners across the country, helping them make better decisions, simplify complexity, and getting them out of their own way.
I bring all of that into my coaching:
- Practical, fast, clear advice — not vague theory
- Deep understanding of business and emotional life as one
- Real partnership with honest, grounded guidance
- The ability to challenge your thinking without disrespecting your effort
I’m also a trained and experienced cognitive behavioral therapist, which means I understand the emotional side of ownership — fear, burnout, isolation, over-responsibility — and I know how to help you move through it. I care deeply, I think and work hard, and I go all in with the people I work with.
This isn’t just business coaching. It’s honest partnership from someone who’s been there — and is still in it.
